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Aug 30, 2013

Traffic Travis

Traffic Travis is a software designed to help online businesses boost their website traffic. It is an all-in-one tool for search engine optimization, pay-per-click monitoring and general market research.

What's the difference between "Free" and "Professional"?

You probably noticed that you have a choice of affiliate links to use to promote Traffic Travis. One of these is for a Free version and the other for Professional.

If you want to take a soft-sell approach, then link visitors to the free version. The free version is fully workable software. It will do most of what the professional version will do, but with limitations. When someone downloads the free version, we follow up with emails designed to convert the users to upgrade to the premium version.
Our premium version has no limitations and is much more powerful. Here is what separates it from the free version:
  • Unlimited number of projects
  • More keyword research results, plus more detailed data.
  • More detailed analysis of SEO competition. Easily see how hard it will be to rank for any keyword.
  • Ability to compare backlinks among multiple websites at once.
  • A new, more powerful Adwords analysis tool.
  • Ability to search for domain availability for multiple keywords simultaneously.
  • No data caps on API calls
  • label branding of reports

How Novice users benefit from Traffic Travis:



  • Provides a page analysis tool which examines the important on-page SEO parts of a page and returns an SEO "score" for the page, as well as suggestions for improving the page from an SEO perspective.
  • Shows where your site is ranking in the search engines for your important keywords, so you can see at a glance rather than trawling through pages of search engine listings. Traffic Travis will even keep track of your previous positions so you can see whether your site is moving up or down over time.
  • See who is linking to you. Traffic Travis finds your backlinks and displays important information about them including their source and the anchor texts used.
  • See who is linking to your competitors! Traffic Travis can find their backlinks and display the important information about them too. This lets you see where they are focusing their backlinking efforts.
  • All tools are found in the one piece of software, so it's no longer necessary to find and visit a multitude of websites to analyze a website.

What more experienced users will be able to do:



  • Takes the tedium out of tasks like finding search engine positions, finding backlinks, analyzing keyword density etc. Most experienced users will have found these tools available online on various websites, but Traffic Travis brings these tools and others to the desktop, which saves time hopping around.
  • The ability to store and analyze historical data shows you the bigger trends in a market over time. Is your competitor's site going up or down in the search rankings? Do these keywords have a high turnover of PPC advertisers, indicating that they might not be very profitable? Which words are your competitors consistently bidding on, and which ones do they drop occasionally?



  • Provides advanced statistics, such as tracking the IP addresses of the backlinks coming into your site (advanced users will be interested in this, as they will want their backlinks to come from a variety of IP addresses). It pools these statistics into one screen so that users can easily see and compare them.
    • Powerful PPC research tools. When you're paying for your traffic you want to be sure that your campaigns are going to be profitable. Traffic Travis gives you an extremely comprehensive range of data to thoroughly examine a market. Using a keyword list you can see which sites are bidding on certain keywords; whether they continue to bid on these keywords over time; the movement of ads in the search engines over time; an analysis of keywords to see which words attract consistent, stable competition.
    • Project graphs and reports that SEO and PPC professionals can either print or email to their clients.
    The key benefit for more experienced users is providing a one-stop-shop for search engine optimization, rather than relying on multiple tools on multiple websites. Being able to easily cross-reference information is also a very important benefit, and allows users to save a considerable amount of time when researching their market and competitors. The PPC tools are so comprehensive and useful that they could easily be released as a separate product (in fact there are already products on the market retailing for up to USD$200).


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